Tuesday, December 16, 2014

Christmas with Royal

With Christmas fast approaching I thought it would be fun to see how Royal advertisements throughout the years reflected this time of family tradition.

We start with some stately pre-war grace. This kind of image makes me think of Natalie Wood in Miracle on 34th Street.

Now on to something that really puts the cheer in the holiday...

...as if you were hoping to make your children juvenile delinquents for Christmas.

Here little Jane and Billy are admiring the fine Christmas gift that will last for years. And they are not even remotely juvenile delinquents. their parents heeded the warning from Life magazine last Christmas.


As we move out of the 1940s into the 1950s the obligatory weird cute/ugly elf makes an appearance. This time, he is shilling a tombstone keyed Royal portable. I can't entirely tell, but is this a new version of Royal's portable?


Now, an advert from September:


I know Santa is magical. That has been made very clear. If Santa is so magical, why is he carrying a typewriter around and sweating? Wiggle your nose and be done with it! Also, that belt Ms. Claus bought Santa is too small. Is she telling him something? 


Santa hat and a typewriter. Genius! Don't over-think it!


Does this look like an angel is loitering and an elf-woman is being mugged? Merry Christmas!


 Look at these hip, young people communicating. Now I want some eggnog.


Does it seem like those four fake Santas and one real Santa are judging Royal's manufacturing? I mean, Litton-era typewriters are nothing exciting. Even the copywriter couldn't  muster an overtly positive thing to say about a Litton Royal. "The people who make a variety of good portables." Good portables. Not: great, fantastic, rugged, precision, or quality. Good. Maybe Litton outsourced the copy writing to Portugul along with Sabres.

That was fun. Now, I hope that there is a typewriter under your tree this Christmas.

3 comments:

  1. Those are some nice Christmas ads.

    Like the machines themselves reflect, the quality went from great to just good enough to sell. When I use my HH or my old Companion and think of the later model I had that was made in Portugal it is no wonder they went under. That's what happens when big corporations buy successful companies.

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  2. I want a career for Christmas! Nice!

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  3. Your comments are really entertaining.

    Those hip young typists are all going to get backaches for Christmas.

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